Market Research

---

Also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. Product testing is any process by means of which a researcher measures a product's performance, safety, quality, and compliance with established standards 

Film tests are conducted to obtain the key reactions of consumers likely to be in the target audience. As film shows also face stiff competition.

 Focus groups are one of the most effective and popular market research methods available. Used to gather qualitative data and in-depth insights, they enable researchers to collect information on anything from products and services to beliefs and perceptions in order to reveal true customer attitudes and opinions. 

 A community survey helps you discover your target community's attitudes, opinions, experiences, and needs. It is the chief primary research method for garnering community feedback on a scale 

CLT's are conducted to test physical products in a face to face setting, exercising more control of the testing process. By being in the controlled environment with the participants, it's easier to control for bias, engage more with the process, and ideally gain accurate and useful results.